China Premium Lifestyle Enterprise, Inc.

Feb 22 2007

HONG KONG – (BUSINESS WIRE) – China Premium Lifestyle Enterprise Inc. (OTCBB:CPLY – News) today announced it has officially opened its Ferrari/Maserati dealership in Dalian, Liaoning Province. Dalian is the leading economic center of Liaoning, a key industrial province in China’s north east and one of the country’s wealthiest areas.

The dealership, with a floor area of more than 6,000 square feet, is built over three floors and includes a state-of-the-art service facility together with a showroom and customer care center. The dealership is located on the waterfront in one of Dalian’s wealthiest areas and has already sold two Ferraris and five Maseratis since its inauguration in late 2006. The company believes this dealership is well placed to build a significant customer base for the group in the north east area of China.

Richard Lee, Chairman and CEO of China Premium Lifestyle said, “It has long been part of our sales strategy in China to have a dealership focused on the key north east industrial area. This is where significant new wealth has been created from the industrial boom over the past 10 years. We believe that the high-end consumer boom experienced in more developed areas such as Shanghai will be duplicated in Dalian and other key cities in the northeast region. We are very pleased that our strategy has been endorsed by early success in our dealership, which we believe will be built on and make the northeast one of our key markets both for automobiles and other high end luxury products.”

China Premium Lifestyle Enterprise, through its 49%-owned entity, has established itself as a leading Ferrari and Maserati distributor and dealer in Hong Kong and China, respectively, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

Jason Assad C&H Capital Inc. 678-570-6791 jasona@chinapremiumlifestyle.com