China Premium Lifestyle Enterprise, Inc.

Dec 6 2008

HONG KONG--(BUSINESS WIRE)--China Premium Lifestyle Enterprise, Inc. (OTCBB:CPMM) today announced that King Express Group Ltd., a wholly owned subsidiary of its 49%-owned entity Technorient Ltd., has been appointed as exclusive distributor by AgustaWestland helicopters for Hong Kong and Macau for the complete range of AgustaWestland commercial helicopters. The company also has the right to sell to the highly strategic Pearl River Delta region of Southern China on a non-exclusive basis.

AgustaWestland (http://www.agustawestland.com) is one of the world's leading manufacturers of civil and military helicopters and a key supplier of luxury helicopters for use by increasingly global business executives. AgustaWestland aircraft are involved at every level of business and government worldwide. In the United States, for example, AgustaWestland supplies helicopters for the U.S. Coast Guard and has won the contract to build the new Presidential Helicopter “Marine One”.

The Pearl River Delta region of China encompasses the strategic manufacturing area of Guangdong Province, one of the richest areas of the country and one with a disproportionate number of high and ultra high net worth businessmen who are increasingly looking to private air transportation, particularly for short haul routes for which AgustaWestland aircraft are ideal. With recent openings of large casinos and hotels in Macau, there is also an increasing demand for helicopter transportation between Hong Kong and Macau.

Richard Lee, Chairman of China Premium Lifestyle stated, "I am very pleased that we were successful in securing the opportunity to represent one of the world leaders in luxury helicopter manufacturing to access what is the fastest growing market for private air transportation. The addition of AgustaWestland helicopters to our existing portfolio of ultra-luxury marques including Ferrari and Maserati automobiles and the forthcoming acquisition of the distribution rights of Ferretti yachts in Southern China further defines China Premium Lifestyle as the leading supplier of luxury lifestyle brands for high net worth customers"

About China Premium Lifestyle Enterprise, Inc.

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, such as the John Richmond fashion line from Italy, which the company markets to its already established customer base of high net worth Chinese individuals.

Forward Looking Statements

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

C&H Capital Inc. Jason Assad 678-570-6791 jasona@chinapremiumlifestyle.com