China Premium Lifestyle Enterprise, Inc.

Mar 6 2008

HONG KONG--(PR Newswire)--China Premium Lifestyle Enterprise, Inc. (OTCBB: CPLY) today announced that, in celebration of the first launch in Hong Kong of the much-anticipated fashion label, JOHN RICHMOND, the brand has kicked off its launch campaign with the ‘Grand Opening’ of the first RICHMOND Boutique carrying the label’s second line, Richmond X. The event was held at the RICHMOND Boutique, located in Hong Kong’s fashionable “Harbour City” Shopping Complex, on the 24th of January, with the theme of ‘Rock ‘N Style’ followed by a special fashion parade.

Mr. John Richmond was born in England. He worked with internationally recognized brands like Emporio Armani, Joseph Tricot and Fiorucci before developing his own three collections: main line – JOHN RICHMOND; casual line – RICHMOND X; and denim line – RICHMOND Denim. He is dedicated to fashion but also loves music. His creations, which fully reflect his passion for music and combine street art with glamour and fashion, quickly gained popularity amongst cult supporters and music lovers. In merely ten years, his brand has become one of the most recognized fashion brands in Europe.

Located inside Harbour City, a focal point for the retailing of upscale brands in Hong Kong, the new store mainly carries the RICHMOND-X label and is designed according to the brand’s concept of turning British rock into fashion elements. Cool yet avant-garde, the store is decorated in a black tone with the pictures of famous rock stars as a collage-like feature wall. Apart from the Harbour City Boutique, the brand will also set up a JOHN RICHMOND flagship store in Causeway Bay, Hong Kong Island, this April. Mr. John Richmond will come to Hong Kong to inaugurate the store in person.

Mr. Richard Lee, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. stated, "We’re very pleased to play a strategic role in JOHN RICHMOND’S first launch in Hong Kong. China’s apparel market is now the world’s third largest - behind only the United States and Japan - and the fastest-growing in the “BRIC” countries: Brazil, Russia, India, and China. Up to seventy percent of apparel sales in urban China take place in a modern retail format, typically in department stores, though more specialized shops have recently begun to emerge. We look forward to assisting John Richmond in further solidifying his dynamic brand along with facilitating the continued growth of China Premium Lifestyle Enterprise, Inc.”

About China Premium Lifestyle Enterprise, Inc.

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, such as the John Richmond fashion line from Italy, which the company markets to its already established customer base of high net worth Chinese individuals.

Forward Looking Statements

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

C&H Capital Inc. Jason Assad 678-570-6791 jasona@chinapremiumlifestyle.com